Ventum

Overview

Ventum is a travel planning app project where visual identity and illustration played key roles in creating a relaxed, enjoyable experience. The brand emphasizes quick and easy travel planning while maintaining an engaging, motivational aesthetic.

Process

Communication

The main goal with the visual design was to keep it relaxed and enjoyable, following the same interface experience proposed: quick and easy travel planning and registering. Identity and illustrations played a key role in motivating and engaging users throughout their planning journey.

Identity

The name Ventum means 'breeze' or 'air' in Latin, chosen for its connection to freedom and movement associated with the air element. The icon uses blue to inspire tranquility and resemble open blue skies for perfect travel. The lines extending beyond the central square indicate routine breaks, freedom, and movement, while also suggesting the mechanics of adding activities to planning days.